ARTECHOUSE 5th Annual Cherry Blossom Exhibition: PIXELBLOOM

ARTECHOUSE, a pioneer in the field of innovative technology-driven and experiential art, announces its fifth annual cherry blossom inspired exhibition, PIXELBLOOM, in the nation’s capital. An ARTECHOUSE original production, the immensely popular spring program that runs as part of the National Cherry Blossom Festival, pushes the boundaries of immersive digital art, inviting visitors to jump into the metaverse and glide through a virtual world of cherry blossoms brought to life only at ARTECHOUSE. Open to all ages, PIXELBLOOM debuts on March 11th and will be on view through May 30th, 2022. PIXELBLOOM merges the digital and physical worlds in a one-of-a-kind dynamic experience inspired by nature’s beauty. The main twenty-two-minute audiovisual installation in the Immersion Gallery employs eighteen-channel, 270° floor-to-wall surround projection array and a 22.5-channel spatialized audio system to breathe a new life into cherry blossoms in peak bloom through an explosion of vibrant colors and textures, intensifying the cherry blossoms’ allure in a way that is only possible in a virtual environment. Furthermore, the installation employs constantly shifting camera movements, which envelop dynamic shots that glide through inclines and descents, twisting among the cherry blossoms and at one point become engulfed by sudden bursts of petals. The always changing point of view along the z-axis abstracts one’s spatial understanding, taking the visitor on a sensory thrill ride filled with cherry blossoms amplified by a highly immersive original soundscape. The visuals involve over half a trillion polygons in just one scene, and ninety-four thousand individually simulated petals per tree for another, burying visitors in the ever-moving dynamic journey through cherry blossom trees. Tickets start at $25 per person. On view March 11th through May 30th. For more information or tickets, please click here.